Professionalism: conduct their activities in a manner that reflects favorably on the profession.

Integrity: conduct their business activities with integrity and avoid conduct that is deceptive or misleading.

Competence: perform all search consulting assignments competently, and with an appropriate degree of knowledge, thoroughness and urgency.

Objectivity: exercise objective and impartial judgment in each search consulting assignment, giving due consideration to all relevant facts.

Accuracy: strive to be accurate in all communications with clients and candidates and encourage them to exchange relevant and accurate information.

Conflicts of Interest: avoid, or resolve through disclosure and waiver, conflicts of interest.

Confidentiality: respect confidential information entrusted to them by clients and candidates.

Loyalty: serve their clients loyally and protect client interests when performing assignments.

Equal Opportunity: support equal opportunity in employment and objectively evaluate all qualified candidates.

Public Interest: conduct their activities with respect for the public interest.